Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG603 Mapping and Delivery Guide
Manage the marketing process
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG603 - Manage the marketing process |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to strategically manage the marketing process and marketing personnel within an organisation.It applies to senior personnel who are responsible for managing the overall marketing process of an organisation, and for managing marketing personnel. Typically they manage a portfolio of products or services across the organisation, rather than a single product or a few products.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Manage marketing performance |
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Element: Manage marketing personnel |
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Element: Evaluate and improve strategic marketing performance |
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